Find the right page for the judgment you need to make.

Fast path: use the source and vendor evaluation desk when the evidence is unclear, the worked media claim example when a reader needs to see a claim move through source trail, denominator, comparison, and final wording, the source triangulation checklist when several citations need independent confirmation, the source role and incentive map when a quoted or cited source may be carrying too much of the frame, the anecdote and exemplar checklist when a vivid example may be standing in for scale, trend, representativeness, or cause, the case-study generalizability checklist when one case is being used to support a broader rule, the disconfirming evidence checklist when a strong frame needs its best weakener named, the claim confidence rubric when a claim needs calibrated language, the causal claim review protocol when a sentence says something caused, drove, reduced, or changed an outcome, the evidence-to-claim language matrix when the final sentence needs to be rewritten to match the evidence, the denominator framing examples when the base of a count, rate, percentage, or survey share is unclear, the composition mix checklist when an average or rate may have changed because the underlying blend changed, the source library when a claim needs official references, the measurement method selector when the method is unclear, the advertising budget decision evidence ladder when mixed evidence is being used for a renew, scale, cut, or test decision, the budget decision meeting worksheet when that decision needs a record, the next-method guide when the record shows the evidence is below the needed rung, the uncertainty interval readout checklist when a point estimate needs a range and threshold, the minimum detectable effect planning checklist when a lift test may be too small for the decision, and the case-study library when a result looks persuasive but may be measuring the wrong comparison.