Publishing principles
Methodology
Measurement Press treats claims as decisions waiting to happen. A claim deserves more trust when the evidence, comparison group, uncertainty, and practical consequence are all visible.
Evidence grades
| Grade | Meaning | Required support |
|---|---|---|
| Primary | Direct record or official documentation. | Original document, dataset, transcript, paper, filing, or standard. |
| Strong secondary | Credible analysis grounded in primary material. | Named author, citations, method transparency. |
| Directional | Useful but incomplete evidence. | Limitations and uncertainty stated plainly. |
| Unsupported | Claim should not be repeated as fact. | Marked until adequate evidence is found. |
Media analysis method
Media pages inspect framing, comparison classes, base rates, source weighting, causal verbs, and omitted disconfirming context. A critique is not publishable unless it identifies a specific editorial move and a concrete correction.
Measurement analysis method
Measurement pages define the estimand, counterfactual, method, uncertainty, and decision relevance. Attribution, MMM, lift testing, attention measurement, and brand studies are not allowed to answer questions they were not designed to answer.
Case-study method
Case studies are worked examples based on realistic business mechanics. Each one defines the business incentive, the advertised proof claim, the likely bias mechanism, the naive read, and a better comparison. The goal is to help readers recognize a measurement pattern, not to accuse a specific company.
Corrections
Corrections should identify the original claim, the improved claim, the evidence that changed the assessment, and the date the page changed. If a critique cannot be made specific, it should not be published.
Reference standards
For a grouped workflow that maps official references to media-framing, citation, measurement, attention, MMM, and inventory checks, use the source library.