Buyer readiness
Campaign readiness dashboard
Use this dashboard when a contextual, private marketplace, or direct campaign is almost ready to launch but the team still needs one shared view of package proof, creative approval, destination QA, inventory contracts, reporting fields, and readout limits.
A campaign can be attractive and still be unready. The dashboard separates the parts that need commercial agreement, ad operations, buyer handoff, and measurement judgment so the launch decision is not hidden inside a campaign name or a loose email thread.
How to read the dashboard
A ready campaign has a stable package, a trafficable placement contract, approved creative, a working destination, and report fields that match the claim the buyer expects to make. A revise decision is useful only when the fix is small and owned. A hold decision protects the buyer and publisher when the missing item would change what was bought or what the report can fairly say.
Pair with
Start with the audience intent map, media kit, private marketplace buying terms guide, and advertiser intake worksheet. Then attach the contextual package proof sheet, private marketplace package brief template, private marketplace deal review checklist, inventory readiness matrix, creative asset acceptance checklist, landing-page QA worksheet, reporting field dictionary, campaign readout QA checklist, and creative and destination troubleshooting matrix before the final report becomes a renewal or retest decision.